When I tell people what I do, the most common question I get is, "What do you put in a custom gift basket, and how do you decide?"
For each gift basket theme or occasion, I think about what the person could use or enjoy that fits the theme of the gift. I consider things they would enjoy but wouldn't necessarily go out and buy for themselves. I look at what is new and trendy in gift, fashion, and home decor. I then create a list of possible items to go together in the gift basket. Once I have my list, and the items are all suitable for the theme, I browse!
I have been a browser all my life. I've browsed gift shops, boutiques, galleries, catalogs and magazines. (Just ask my husband, Ken!) And now I also browse trade shows. I look for what is new and upcoming in popularity. It's all about surprise and delight. I want each gift to be unpredictable and delightful. And it has to be something they will use and appreciate, something that will inspire them, and not something that will sit around unused. So I look for items that have more universal appeal, like stationery products, candles, picture frames, or keepsakes that are fun, inspirational, whimsical, or just pleasing to the eye. And generally something everyone needs.
The list is really endless. There are so many wonderful items for personal use, home decor, bath and body, and for all ages. That is what makes my job so much fun!
Stay tuned for my next post about the creative element and the fun of the presentation!
Have a happy day, and let me know when you're in need of that perfect gift!